The idea behind Clear-eyed Entrepreneur is to encourage clear-eyed and ethical entrepreneurship. And to make every day bright, happy, easy and more entrepreneurial.


My name is Cecilia Elise Wallin. In my younger years I studied literature, languages, economics, and marketing at Stockholm University and Stockholm School of Economics – resulting in top grades and a Degree of Master of Arts in Literature and a Degree of Master of Education. I started working as a teacher, journalist, writer and novelist, and that's what I still do today. Recently I started a YouTube channel a side hustle I enjoy very much and which gives me the freedom to combine all my interests.